How to Blog for Business Success

Greetings, I'm Melanie. If you're a small business owner in the digital age, you want to increase your site traffic and online sales. If you wonder how to get there, the answer is blogging. You're probably savvy to the internet scene, so you know the sheer volume of options makes e-commerce competitive.

I can help you win this cyber struggle with my digital marketing knowledge. Below, I'll explain why this type of media works and answer some frequently asked questions about my method. At the end, I'll leave you with a tip for blogging during COVID-19.

A Guide for Expert Articles Online

As a former content editor at a digital marketing company I love to help businesses profit, and regularly scheduled articles can help. Professionally crafted web pieces can help your business appear more and rank higher on search engines like Google©. Here's how it works.

Let's say you own a plumbing business, and there's someone with water pooling under their kitchen sink. They'll likely type "plumber," into a search engine to have the leak fixed.

When this person's search results pop up, your website is among them, but why? Luckily, since you have a blog that contains the word "plumber," your site is more likely to appear. Your competitor, however, doesn't have articles let alone popular "keywords," like "plumber," so their link doesn't show. Now you're victorious and gain the customer's business.

Digital marketers call blogging with these frequently used search terms "search engine optimization" (SEO). Online algorithms constantly change regarding which keywords work best, how many to use, and how to incorporate them naturally. The more pertinent search terms and written content you have, the more it can benefit your business.

If this is the first time you've heard of SEO, you should know it's widely celebrated as a powerful digital marketing strategy. In fact, financial media giant Forbes says optimized blogs are more effective than search ads three times over.

There's a second useful tactic to improve your site's visibility on search engines called backlinking. Typically, you see these links as blue, clickable text on websites. This tactic tethers your written piece to your social media account(s) and other credible sources like news sites.

Just as SEO and backlinking are invaluable to your marketing mix, exceptional narratives also create brand awareness and generate interest to bolster your earning potential. When customers know who you are and trust what you say, they'll bring lifetime value.

Here's where I come in. My professional blog content aligns with all of these digital marketing best practices for a fierce marketing advantage, and I accommodate a variety of sectors. If you own a small, hometown business, or even have a couple of locations, and were wondering how to market online, I'm here for you.

Which industries have I edited for?

I have experience working with

- Law firms - Dentist's offices

- Accounting firms

- Funeral homes - Medispas - Home improvement contractors - Furniture restoration stores - Automotive repair shops - Pavement contractors - Septic tank services

- Roofing companies - Tree removal businesses

What is my approach to writing?

When I write for your organization, I talk to you and research the subject so you're seen as an authority on it, which builds trust between your brand and clients. Moreover, people will probably visit your site for answers, which could help you appear more in search engine results.

How do I choose the subject?

I either brainstorm your content idea myself and ask if you like it, or I'll use one that you provide. You're really at the helm. When we decide on something, I'll choose a format that will make your article resonate with readers. If your industry is different than the ones listed, or it's a niche field, I would be more than happy to work with you as well.

Why does fresh, weekly content matter?

The digital landscape constantly changes, so you want keywords people currently search for. Relevant keywords can help your site list higher on search pages for "better leads," which is digital-speak for potential customers. In fact, because of COVID-19 Google© suggests "[i]f you’re affected by market changes [. . . you should plan] weekly rather than monthly or quarterly until markets stabilize."

You want more online business in our present climate, so why wait? Request professional blogs for your business and engage your valuable customers today. Email me to schedule an article.

*I do not imply endorsement of any product by people or brands in the imagery in this blog.