Melanie Ward Marketing

Metrics Give The Midas Touch

Driven business owner: How can my company improve return on marketing campaign investment and generate more sales?

Passionate consultant: Effective plans take familiarity with processes and software, absolutely, but an understanding of marketing as a science pays dividends.

Metrics matter. Consider a Mercedes-Benz® dealership that needs the overall organization’s customer profitability indicators to improve—they need two sets of calculations.

Physical locations may measure “recency” and “customer lifetime value” (CLV); however, they need to concern themselves with their e-commerce strategy as well. The business’s goals online need to mirror their objectives offline. Therefore, their digital team can track “effective frequency” and “cost per click” (CPC).

Experience Underscores Success

As a marketing professional, I leverage knowledge like appropriate key performance indicators. My training from The Lindner College of Business, University of Cincinnati’s MS in Marketing program, one of the nation’s top 25 Master’s in Marketing programs alongside the prestigious NYU and Columbia, includes

• Marketing Research

• Metrics

• Strategy

• Product Development

• Consumer Behavior

• Insights

• Influence Strategies

• Branding

• Digital

• Sales

Additionally, I’m experienced in

• Content editing

Peruse my portfolio of projects.